A prime time to buy high-tech TVs

By Jenn Abelson, Globe Staff | December 23, 2006

Sarah Larsen wanted a 55-inch Sony LCD television for her husband's Christmas present and refused to settle for anything less than a bargain at Circuit City.

The 31-year-old New Hampshire mother negotiated, threatened, and even walked out of the store. When she returned a half-hour later, she got what she wanted: $300 off, free delivery, and a bonus TV stand for a set that cost almost twice as much last year.

Aggressive price wars over flat-panel televisions, the Cadillac of TV sets revered for their big screens, clear pictures, and sleek physiques, have given shoppers the upper hand this holiday season. Merchants have slashed prices 40 percent on average over the past year, and electronics chains are offering years of no interest and no down payments as they try to fend off discounters and newcomers, such as Home Depot, Office Depot, and Toys "R" Us, that are now selling low-cost LCD and plasma TVs.

http://www.boston.com/business/personaltech/articles/2006/12/23/a_prime_time_to_buy_high_tech_tvs/

Panasonic Makes PDP Moves

Secaucus, N.J. — To help spread the gospel about its plasma display technology, Panasonic opened up its Plasma Concierge toll-free information service to holiday TV shoppers, and revealed that its models "are the first in the U.S. market to feature lead-free plasma display panels."

The toll-free Plasma Concierge program, which formerly had been restricted to Panasonic HD plasma owners looking for information and product support, is for a limited time accessible to prospective customers as well.
http://www.twice.com/article/CA6396913.html

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